A founder-operated studio. We design and run production pipelines end to end — brief to publish-ready footage — and the control layer that makes them safe to run unattended: gates that refuse, budgets that fail closed, provenance on every frame.
01 / Capabilities
Whether you need the output, the performance, or the machine itself.
Video produced on a pipeline instead of a timeline. Consistent characters, consistent brand, consistent cadence — without the linear cost of a traditional edit bay.
Paid social creative built to be tested, not admired. Hooks, variants and iterations shipped fast enough to actually learn something from the data.
We build the pipeline inside your operation — orchestration, guardrails and cost controls — and hand you something your team can actually run.
02 / How it works
Every piece moves through the same numbered stages. Nothing advances until the stage before it passed. Two of them can stop the line entirely.
Market signal, reference teardown and a written brief with an explicit angle — before a single asset is generated.
Original writing with a deliberate structure: hook, tension, payoff. Written for retention, not for word count.
Narration, pacing and sound design locked early, because everything downstream is cut against the audio.
Character, product and scene consistency enforced by locked reference specs — the same subject in every shot, every episode.
Deterministic edit and render. The same inputs produce the same output, so a fix is a rerun rather than a rebuild.
Synthetic-media disclosure, licensing, claim review and variation against prior work. Fails closed — no override, no exceptions.
A human sign-off with a single question: would a demanding editor greenlight this? If not, it iterates instead of shipping.
Scheduled release, then retention, click-through and cost per outcome fed back into stage 01.
03 / The control layer
A system that can act on its own can also quietly burn a budget, breach a platform policy, or publish something broken overnight. So the guardrails are not reminders in a document — they are code that refuses.
Preconditions are enforced before an action runs, not audited after. If the check hasn't passed, the step does not execute.
Spend caps on GPU time and paid APIs, with idle watchdogs and automatic shutdown. Overruns stop the line before they reach an invoice.
High-impact calls go to a review board of multiple independent models, with weighted scoring and a recorded rationale per decision.
Every asset carries its origin. Synthetic media is declared where platforms require it, and licensing is verified before publication.
04 / Who runs this
Eduardo de
Souza Marques
Founder & Principal Engineer
Designs the pipelines, writes the guardrails, and runs the studio's production nightly across a small fleet of machines and rented GPUs.
Pixel Pro ads started in 2023 as a performance creative shop — copy, edit, traffic. The bottleneck was never ideas. It was throughput: every good concept died waiting on an edit.
So the studio stopped hiring hours and started building a machine. First the generation, then the assembly, then the scheduling. And then the part almost nobody builds — the layer that decides when the machine is not allowed to proceed.
That control layer is now the actual product: gates that refuse, budgets that fail closed, an independent review board, and a provenance trail on every asset. It is what makes running production unattended a business decision instead of a gamble.
Parts of this infrastructure are being released as open-source projects.
05 / Contact
We take a small number of engagements at a time. A short note about the format, the volume and the market is enough to start.